Facebook and Instagram are two of the leading social media networking sites that are used for digital marketing. In an age when almost everything can be done online, it is important to understand how to market your business online as well.

But hold on. Before we go that far, we need to figure out which of the two social media platforms are better for advertising your company. Both of them have a feature whose sole purpose is advertising brands, products, and companies.

These features are Facebook Ads and Instagram Ads. Although they are similar in most aspects, certain differences set them apart. In this article, we will be discussing which of the two are better for promoting your brand.

Before we get into that, here is a quick tip. If you want to gain engagement on Instagram in a short time, you can use Viralyft, GetViral.io, and SocialPackages.net to buy real facebook likes and followers. These sites can also help you increase engagement on Facebook in a similar manner.

So now that that’s out of the way, let’s get into it.

1. Content

The first thing that differentiates Instagram from Facebook is that it is a platform that is primarily used for sharing aesthetic pictures. If your advertisement has really good quality pictures that you want to flaunt, then you should choose Instagram Ads.

With this, you will be able to make use of the full potential of your pictures and videos. Catchy and short captions are best to engage your audience on this platform.

On the other hand, if you would like to advertise a product that requires you to add in more text and focus on that rather than the pictures, you could opt for Facebook Ads.

You can also add in links here, which is a feature that is unavailable on Instagram. On Instagram, you will have to use call-to-action buttons if you want to redirect your audience to a website or your account.

Facebook too can be used if you have multiple pictures and videos, or even multiple ads. This feature is great for those who want to advertise multiple types of content.

2. Audience

Another important aspect to consider while choosing between Instagram and Facebook is your audience demographics. Does your company appeal more to youngsters and teenagers? Would you like to attract more adults toward your brand?

Instagram has more young adults and teenagers who use the platform, whereas Facebook includes people from different age groups and demographics. Depending on your target audience, it would be wise to prefer one of the platforms over the other.

3. Can You Edit Running Ads?

Fortunately, both Facebook and Instagram provide you with options to edit ads that you have already posted. You can also end them before their schedule if you find that the budget is too high or that they are not doing too well.

It is best to try out ads on both platforms to see how well they actually do. You can quit either platform whenever you like. What is important is that you create marketing strategies for each, depending on the strengths and weaknesses of both platforms.

4. Picking Your Objective

You must be aware of the goal of your advertisement. Do you want to attract more audience engagement? Do you want to divert traffic from your ad to your website? Or would you rather generate more leads for your business?

Both platforms have a feature that allows you to choose your objective, depending on which that ad is run. However, Facebook offers more options, and another drawback of Instagram here is that these options are not available when you are using the mobile app.

Also, Facebook does better if you want to divert traffic to your website. On the other hand, Instagram is more helpful if you want to increase your brand’s awareness using multimedia.

5. Industry

The final factor that you must take into consideration while planning an ad campaign is the industry your brand belongs to. An industry that requires more emphasis on good-quality images, such as fashion, travel or food, would do well on Instagram.

Other industries that require a more thorough understanding from the audience about the products or services would engage more people on Facebook. Such industries include, but are not limited to freelancing, tutoring, and the automotive industry.

Combining all the aforementioned factors would help you in making a decision. Overall, Facebook is a better option for those of you who would like to engage a more wide audience, based on the differences in demographics. It is also a better platform for industries that appeal to people who are in their 20s or older.

On the flip side, Instagram is extremely helpful for those who want to specifically target a young audience. The more eye-catching your pictures and videos are, the stronger an impression you will create on this platform.

Both platforms allow you to analyse the performance of your ads, based on the audience engagement you got and the objective that you had chosen for your campaign. You could choose to go for a test drive of sorts, which can give you substantial data, using which you can make a preference between the platforms.

Highly creative and never-before-seen type ad campaigns will definitely get a higher engagement. People are always looking for something new!